53 TONNES A YEAR
Gold
Chains, bangles, necklaces and coins in every karat from 9 to 24 — one of the few in India across the full range.
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COIMBATORE, SINCE 1984
The jewellery behind India’s jewellers.
We design and manufacture gold, silver, platinum and diamond jewellery for organised retailers and dealers — six facilities, 27+ technologies, one standard.
- 42years of making jewellery
- 6manufacturing facilities
- 7,000+people
- 350+dealers across India
- 27+technologies in-house
WHAT WE MAKE
Four metals. One maker.
Every category, every price point, from one partner — with the design library and the capacity to match.
164 TONNES A YEAR
Silver
Jewellery, idols, utensils and home décor from our dedicated silver unit.
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PLATINUM JEWELLERY OF THE YEAR, 2023
Platinum
Bands, chains and diamond-set platinum, at 1.79 tonnes a year.
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102,000 CARATS SET A YEAR
Diamond & gemstone
Natural and lab-grown, set in-house — from tennis bracelets to gemstone chains.
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SCALE
Capacity you can plan around.
Cumulative installed capacity across our facilities, for the year ended 31 March 2025. Ask for indicative lead times on any category.
Silver164tonnes
Gold53tonnes
Platinum1.79tonnes
Diamond setting102,000carats
1.10Msq ft of built-up manufacturing area
600+people in new product development
442retail outlets: 21 exclusive, 421 shop-in-shop
19+3states and union territories covered by our dealers
TECHNOLOGY
27+ ways to make a piece.
From hand-built filigree to electroforming and CNC, we match every design to the method that makes it best.
Italian hollow chains
Lightweight, hollow construction for chains and hoops with volume.
Handmade and filigree
Hand-built work by our karigars, from rope chains to fine filigree.
Electroforming
Large, light forms built up metal-layer by metal-layer.
Casting and direct casting
Detailed pieces cast from wax and 3D-printed models, plus sintering.
CNC machine-made
Precision-cut patterns and faceting at production scale.
Laser cutting
Clean, intricate cut-outs for contemporary designs.
Machine chains
Consistent machine-made chains and chain jewellery.
Stamping and Stampeto
Repeatable, detailed relief work for bangles and pendants.
Hollow rope and fusion
Rope chains and multi-tone fusion work.
Enamelling and UV printing
Colour on gold and silver, including our silver enamel collection.
DESIGN
Design that wins.
A 600-strong product development team and one of the industry’s most comprehensive design libraries, behind more than 200 awards.
MANUFACTURING
Six facilities, one standard.
Coimbatore, Mumbai and Chennai — with in-house refining and a NABL-accredited laboratory.
See our facilities
RETAIL
Jewel One.
Our own stores, where the jewellery we make meets the people who wear it.
Find a store
STANDARDS
Certified, audited, accountable.
ISO 9001, 14001 and 45001 systems, an in-house NABL-accredited laboratory, a BIS refinery licence and certified membership of the Responsible Jewellery Council.
Sales and partnerships
Product information, dealer partnerships and export enquiries.